The Founder Bottleneck
Sales only happen when you are in the room. This doesn't scale. It breaks.
Forecast Fiction
Your pipeline looks full, but your close rates are a mystery. Investors hate surprises.
Tribal Knowledge
Your "sales process" lives in your head, not in a system. It’s a massive valuation killer.
Your Fractional CRO: Systems, Not Superheroes
I don’t just 'consult.'
I embed into your business to install the REVENUE Engine Framework.
As your CROaaS partner, I focus on the metrics that matter to your next lead investor:
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CAC/LTV Optimisation: Lowering the cost to acquire while raising the value of every win.
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Sales Industrialisation: Moving from 'gut feel' to a data-driven, repeatable sales sequence.
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CDD Shielding: Fixing the flaws in your commercial data before the auditors find them.
CRO as a Service (CROaaS)
From stagnant funnels to continuous, data-driven revenue growth.
I embed into your team to identify and fix the leakages in your sales process, ensuring your conversion rates improve month-over-month.
Series B Readiness
From a founder-dependent sales model to a scalable enterprise engine.
I eliminate the three biggest valuation killers:
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Founder Bottlenecks
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Tribal Knowledge
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Phantom Pipelines
before your next round.
Revenue Quality Auditing
From "gut-feel" projections to an auditable, investor-grade pipeline.
We scrub your data to prove to VCs that your revenue is repeatable and clean, removing the "Forecast Fiction" that kills deals.
Sales Process Engineering
From manual, "hero-led" selling to a predictable, industrial system.
We build the "Revenue Engine" architecture that allows you to plug in new hires and see immediate, standardized results.
Why Me?
I started at Accenture and Qualcomm. I don’t see sales as 'magic' or 'charisma.' I see it as a technical architecture. If your revenue isn't growing, there is a broken line of code in your process. I find it, I fix it, and I optimise it for the exit.
