About Matt & The Selling Collective: Your Commercial Due Diligence Partner

The Series B Readiness Crisis: When Sales Flaws Block the Next Round

The core problem facing UK Seed/Series A VCs and their portfolio companies is not sales activity; it is sales audit-ability.

Your £50M valuation is irrelevant if the buyer's Commercial Due Diligence (CDD) team finds a messy, founder-dependent sales process. Most high-growth B2B tech firms fail the Series B Readiness test because their GTM is built on 'hero' selling and tribal knowledge, exposing the investor to crippling Revenue Quality Risk.

This risk manifests as the three biggest valuation killers: Founder Bottleneck, Phantom Pipeline Syndrome, and Forecast Fiction.

Our Mission: From Technical Founder to Auditable Engine

I started my career in tech, not sales, working as a developer and consultant with firms like Accenture and Qualcomm. I saw brilliant technology get discounted because sales teams pitched features instead of diagnosing and quantifying complex problems.

That foundational insight (that operational clarity is the ultimate financial asset) is the mission of The Selling Collective.

We are not sales coaches. We are Commercial Due Diligence Remediation specialists. We partner with VC Platform and Operating Teams to install the necessary framework that turns a founder's brilliant idea into a defensible, Series B-ready revenue engine.

This is achieved through our proprietary system: The REVENUE Engine Framework.

Why The REVENUE Engine Matters to Your Portfolio Valuation

The REVENUE Engine is the operating system that guarantees sales repeatability. We use a rigorous, Problem-Centred approach to systematically eliminate the sales flaws that can lead to a reductions in the Series B or Exit Multiplier.

We specialise in transforming B2B Tech sales operations into auditable, investor-grade systems that directly address the CDD mandate.

In short: Our work is the strategic prerequisite for securing your next funding round and achieving a maximised valuation.

Our Focus: CDD Remediation and Portfolio Value Uplift

We specialise in high-leverage, strategic interventions:

Commercial Due Diligence Remediation
Revenue Quality Auditing
Series B Readiness Consulting
CAC/LTV Scalability Gap Analysis
B2B SaaS Sales Process Industrialisation