How it works in 3 simple steps
Step 1. Diagnose
We assess your sales process across the 5C’s:
Clarity
Consistency
Capability
Coaching
Conversion
to uncover what’s blocking predictable growth.
Step 2.
Plan
You receive a tailored 5C’s report with your Revenue Predictability Score and three practical recommendations to strengthen your sales system.
Step 3. Decide
Choose whether to implement the recommendations yourself or work with us to turn them into measurable revenue results.
Trusted by B2B leaders who need results fast
"Matts Revenue Diagnostic session shifted how I look at sales. We now have a clear strategy with measurable goals."
Brian Cross, MD Complete Digital
The 5C’s Revenue Predictability Healthcheck
Are you stuck in founder-led chaos, inconsistent forecasting, or deals that keep stalling?
The 5C’s Healthcheck identifies the gaps holding back predictable growth — across five key areas that define sales performance.
CLARITY
1
Sharpen who you sell to and why they buy. Define the problem you solve and make your value auditable.
CONSISTENCY
2
Bring structure to your sales rhythm. Create repeatable, trackable steps from lead to close.
CAPABILITY
3
Assess the team’s ability to diagnose pain, create urgency, and manage deals with precision.
COACHING
4
Evaluate how leadership drives performance. Shift from target-chasing to behaviour-based coaching.
CONVERSION
5
Understand what’s stopping deals from moving forward and how to build buyer confidence that closes.
What you can expect when you fix the 5C’s
When every part of your sales engine, from positioning to coaching, works in sync, the results are immediate and measurable.
Shorter sales cycles: Remove friction across the buying journey by improving clarity and consistency.
Higher win rates: Focus resources on winnable deals using sharper qualification and coaching.
Predictable revenue: Build a process you can audit, forecast, and scale with confidence.
Trusted advisors: Equip your team with the capability and mindset to lead with insight, not persuasion.
Proven success in driving growth
Don't just take my word for it. Here are some of the results my clients and I have achieved together using The Revenue Engine and its accompanying B2B Sales Playbook
$1.8M
New Annual Recurring Revenue
Delivered in a single year by leading a SaaS sales team across a multi-million dollar book of business.
150%
Year-over-Year Revenue Growth
Designed GTM and sales strategies that enabled a significant YoY revenue increase in just one year.
From <5% to 30%+
US Market Share Expansion
Expanded US revenue share from less than 5% to over 30% by supporting a new commercial function from scratch.
$2M+
New Pipeline in 6 Months
Coached a new commercial function, generating a massive pipeline within the first six months.