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The Real Problem Behind Weak Messaging
Nobody can explain why you're different. Even your team
Your messaging sounds like everyone else’s.
Teams aren’t aligned on what makes them different.
How we rebuild messaging that actually converts.
What CLARITY Includes
Customer problem mapping
Competitive alternatives matrix
Proof-backed messaging.
Buyer language analysis
Differentiation workshop template
The 7 Elements of CLARITY
C
Customer Problem. What is the real problem you solve?
If you can't name it, you can't own it.
L
Language They Use. Are you using your buyer’s words, or your own?
Use their language to earn their trust.
A
Alternatives. What can the buyer do instead of choosing you?
You're main competition is not another vendor, its inertia.
R
Relevance. Why should they care right now?
Your messaging must align with their problem
I
Identity. What is your core positioning?
Own a category, and be the experts.
T
Trust. What evidence do you have?
Without social proof and proof of value, you have no credibility
Y
You vs Everyone Else. Can you clearly explain how you're different to the competition?
If your answer is generic and not specific, you will not stand out
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