Yes. There’s no cost, no obligation, and no sales pitch. You’ll walk away with a one-page action plan you can use immediately.

We work with VC-backed B2B SaaS and Tech companies (Seed to Series C) whose Founders or Heads of Sales need to build a repeatable sales engine to justify their current valuation and secure their next funding round. Our clients are under pressure to move from opportunistic selling to predictable, data-driven revenue growth.

We will diagnose one gap in your sales process and show you how to use The Revenue Engine to turn sellers into trusted advisors who close faster. You will leave with a one page action plan that you can use immediately.

We will also teach you the fundamentals of Problem Centred Selling, our unique approach to sales.

Why does The Revenue Engine Exists?

Most sales teams try to fix everything at once. That’s exactly what slows them down.

We focus on the five areas that actually drive pipeline, velocity, and growth, using practical sales frameworks designed to diagnose, align, and execute with clarity.

1. CLARITY Framework: The CLARITY strategic sales positioning framework (part of The Revenue Engine™) helps you cut through the noise and stand out from the competition.

2. SCORE Framework: The SCORE sales strategy framework (part of The Revenue Engine™) is a powerful system for sales leaders to drive pipeline generation and ensure team alignment.

3. TEACH Framework: The TEACH lead generation sales framework (part of The Revenue Engine™), is a powerful system for sales teams to build pipeline through insight-led prospecting, not pleasantries.

4. PROBLEM Framework: The PROBLEM sales qualification framework (part of The Revenue Engine™) is for sales teams that are pitching products, not solving problems. Qualify with depth, not guesswork, to ensure you are talking to a real opportunity.

5. VALUE Framework: The VALUE account management framework (part of The Revenue Engine™) is for any salesperson who wants to turn a product's features into a buyer's business impact.

Click here and book your free Sales Process Audit session.

You’ll leave with a clear, one-page action plan. From there, you can either fix it yourself or we can discuss how we can help.

The session takes 30 minutes. That’s it.

New Answer Focus: We don't use off-the-shelf training. We deploy The Revenue Engine Framework™ to fix the gaps in your existing process, whether that's flawed ICP, broken discovery, or messy handoffs, and install the infrastructure needed to scale ARR predictably.

It’s simple. Most salespeople pitch too soon and lose. Problem-centred selling flips the script. We train your team to uncover buyer pain, build urgency, and win because of the problem, not despite it. The Selling Collective's manifesto for modern sales is based on three core principles:

1. Be Curious: Is your number 1 priority. Understand, don’t persuade.

2. Be Trusted: Become an advisor through empathy, not ego.

3. Be a Solver: The best salespeople are problem solvers, not product pushers.

Customers don’t care if you close the deal. They care about solving their problems. Great sellers:

1. Lead buyers to their pain.

2. Help them articulate it in their words.

3. Build trust through empathy.

4. Map that pain across the organisation.

If this resonates, you’re not alone. Pitching doesn’t scale. Solving does.

Stop Selling, start solving with the manifesto for modern sales by The Selling Collective.

Click here and book your free Sales Process Audit session to find out more about Problem-Centred selling.

The Revenue Engine is our proven methodology—the "operating system" behind everything we do. It's the collection of frameworks (like PROBLEM™ and SCORE™) that we use to diagnose what’s wrong with a sales team and build a strategy that works. Our Seller Success Programs are how we implement The Revenue Engine for your team. You can’t have one without the other. Our programs are the hands-on, tailored process we use to install our methodology and drive results for your business.

Book your free Sales Process Audit session. In 30 minutes, you’ll know why your deals are stalling and how to fix it. We will diagnose the gaps in your sales process and show you how to install The Revenue Engine, and teach you the fundamentals of Problem Centred Selling, to turn you or your sellers into trusted advisors who close faster.

👉 Click here and book your free Sales Process Audit session

The goal is predictable scaling. We engage with Founders, CEOs, and VPs of Sales to ensure the entire Go-To-Market (GTM) strategy—from messaging to pipeline—is aligned and repeatable. We provide the full sales infrastructure, not just a training course, so you can onboard the next 20 reps successfully.

We coach both. If you’re a founder selling solo, an SDR trying to level up, or a VP of Sales looking to lift a whole team, we’ve got a model for you.

Our approach to sales enablement goes beyond content and technology. We provide your team with the right tools, knowledge, and coaching to execute with clarity. We help your sellers apply our proven frameworks and turn them into effective habits, ensuring they are always equipped to sell and drive revenue, regardless of the conversation.

The reality is that "pipeline generation" is a common term, but few companies have a predictable system for it. We help you fix this by identifying your ideal buyer, building a relevance-first messaging strategy, and creating a repeatable system for getting in front of the right people. Our SCORE™ Framework is designed to give you clarity on where to focus your resources to drive predictable pipeline, not just activity.

The answer is both. B2B sales training is about providing your team with the knowledge and tools they need to succeed, while sales coaching is about turning that knowledge into a skill. Our programs are not just theoretical; we blend these two approaches to ensure your team can apply what they learn in real-world scenarios. We work side-by-side with your sellers, listening to calls and providing direct feedback, so they can turn new habits into predictable results.

Fast. Many clients see pipeline momentum shift in weeks. Sales cycles shorten in 1–2 quarters. Forecast accuracy improves as soon as the PROBLEM framework is in place.

Most training gives you scripts. We give you a system. Our five frameworks fix the root causes of stalled deals and unpredictable forecasts. This is B2B sales coaching built for scaling tech companies.

Absolutely! We assist both startups and established B2B tech companies. The core issues like unpredictable pipelines, low conversion rates, and inconsistent messaging are common to both. For startups, we help build a sales strategy from scratch to secure initial revenue. For established companies, we identify the root causes of stalled growth and help create a predictable, repeatable process.

Yes. Every engagement is shaped around your team’s size, stage, and challenges. You will not get an off-the-shelf workshop. You’ll get a programme designed to shorten your sales cycle and increase conversion.

Because activity is not the same as impact. You can send 100 emails a day, but if they do not connect to real buyer pain, you’ll burn through time and goodwill. We help you cut the noise and focus on what moves deals forward.

To improve pipeline generation in a crowded B2B market, you need more than cold calls and LinkedIn spam. Our strategies focus on defining your Ideal Customer Profile (ICP), creating problem-aware messaging, and positioning your salespeople as trusted advisors, not just vendors.

Rushing to demo, talking too much, and failing to uncover the true root cause of the buyer’s problem. Our framework fixes this by using tools like ‘The 5 Whys’ to dig deeper and uncover what’s really driving the buyer's decision.

Most sales training teaches scripts and closing tricks. We teach salespeople how to think — how to diagnose, influence, and solve. That shift from push to pull creates lasting behaviour change and better results.

Yes, problem-centred selling is effective if you sell complex B2B solutions and face stalled deals or price objections. It works across various industries like SaaS, IT services, consulting, and more—anywhere trust and understanding are crucial.

Weeks for key metrics like conversion rate and sales cycle time reduction.

Building a scalable team requires infrastructure, not just job descriptions. Our approach is centered on creating a predictable, replicable system for every hire:

1. Process-Driven Onboarding: We move beyond generic sales training to install a custom, structured onboarding program built around your newly defined Revenue Engine. New reps learn the exact steps, scripts, and criteria for every stage of your sales cycle on day one, dramatically shortening time-to-first-deal.

2. Custom Sales Playbooks: We deliver detailed, living Sales Playbooks tailored to your Ideal Customer Profile (ICP), competitive landscape, and product. This playbook standardizes best practices for discovery, objection handling, and closing, ensuring your 15 new hires execute with the same high quality and efficiency as your top performers.

3. GTM Alignment: By standardizing your sales process, we eliminate the variability that sinks new hires. Every new rep is instantly aligned with your Go-To-Market (GTM) strategy, ensuring rapid adoption and consistently high quota attainment, de-risking your aggressive hiring targets.

Processes built on the fly are opportunistic and inherently fragile, which is the exact opposite of what your investors expect. Our Revenue Engine Framework is designed to replace that fragility with standardisation, data, and predictability—the foundation of secure growth.

1. Standardisation: We take your ad-hoc process and formalise it. Every stage, criterion, and handoff is clearly defined. This removes reliance on individual star performers and creates a repeatable system that can be successfully executed by your entire growing team.

2. Data Integrity: The Revenue Engine ensures that every sales activity produces clean, measurable data. We identify the critical KPIs that actually drive revenue (not just vanity metrics), giving leadership a real-time, accurate picture of pipeline health and eliminating guesswork from forecasting.

3. Predictability: By standardising inputs and making outputs measurable, the Engine allows you to model future revenue with high confidence. This shift from accidental growth to predictable scaling is the single most critical factor in justifying your current valuation and securing future funding rounds.

The ROI of implementing The Revenue Engine is measured in three core financial and growth metrics that directly impact your valuation:

1. Reduced Customer Acquisition Cost (CAC): By optimising your sales process, improving qualification, and accelerating sales cycles, we ensure your reps are spending less time and fewer resources on low-quality leads, driving down the overall cost of acquiring a new customer.

2. Improved Conversion Rates: Our focus on Problem-Centred Selling and clear qualification criteria means fewer deals stall and more leads convert at every stage of the funnel. Even marginal increases in conversion rates compound into significant revenue uplift.

3. Increased Lifetime Value (LTV): A process built on genuine problem-solving (rather than quick-fix selling) results in customers who are better fits, use the product more effectively, and stay longer. This focus on quality leads to lower churn and a higher LTV.