Building a scalable and predictable sales engine is crucial for founders and business owners in B2B tech who are preparing for an exit or planning a future sale. A sales engine that buyers trust can significantly enhance your company’s valuation and ease the due diligence process. One way to achieve this is by joining a community or network that supports sales growth and operational excellence. This article explores what you can expect when joining the selling collective, a p

Building a scalable and predictable sales engine is essential for B2B tech companies preparing for an exit or planning a future sale. Buyers look for businesses with a sales process that operates independently of the founder, demonstrating consistent growth and reliability. This article explores effective b2b sales strategies that help founders protect and maximise their valuation by creating a sales engine that inspires confidence during due diligence. Understanding the Fou

In the competitive world of B2B tech, establishing a sales engine that buyers trust is essential. When preparing for an exit or planning a future sale, founders and business owners need a predictable and scalable sales process that maximises valuation. Trust is the foundation of any successful sales relationship, especially when the goal is to create an investable business that can thrive without the founder’s constant involvement. Why Trust-Building in Sales Matters Trust is

In the competitive world of B2B tech, building a scalable and trustworthy sales engine is essential for founders and business owners preparing for an exit or planning a future sale. A well-structured sales enablement approach can significantly enhance your sales team's effectiveness, helping you protect and maximise your company's valuation. This article explores the core concepts of sales enablement, practical strategies to implement, and how these can create a predictable,

In the competitive world of B2B tech, establishing a sales engine that buyers trust is essential. When preparing for an exit or planning a future sale, founders and business owners need a predictable and scalable sales process that maximises valuation. Trust is the foundation of any successful sales relationship, especially when the goal is to create an investable business that can thrive without the founder’s constant involvement. Why Trust-Building in Sales Matters Trust is

In the competitive world of B2B tech, building a sales engine that buyers trust and see as scalable is crucial. When preparing for an exit or planning a future sale, founders and business owners must focus on creating a predictable and investable sales process. One of the most critical areas to address is the sales discovery gap. This gap can undermine your sales effectiveness and ultimately impact your company’s valuation. Understanding and closing this gap is essential to p

Building a predictable and scalable sales engine is crucial for B2B tech founders preparing for an exit or planning a future sale. A well-structured sales process not only attracts buyers but also maximises valuation by demonstrating a reliable revenue stream independent of the founder. To achieve this, understanding the B2B sales cycle stages is essential. This article breaks down each stage, providing practical insights and actionable recommendations to help you build a sa

B2B sales differ significantly from business-to-consumer (B2C) sales. The sales cycle is often longer, the decision-making process involves multiple stakeholders, and the value of each sale tends to be higher. To succeed, you need to focus on building trust and demonstrating how your solution solves specific business problems.