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5 Frameworks That Fix What’s Broken. Proven Over 20+ Years in B2B Tech Sales.

Selling Shouldn’t Feel Like Guesswork. These Fix That.

From pitch to renewal, these sales frameworks cut noise, speed cycles, and drive clarity and improve your sales process.

Because guesswork isn’t a strategy.

Why These Sales Frameworks Exist

Most sales teams try to fix everything at once.
That’s exactly what slows them down
We focus on the five areas that actually drive pipeline, velocity, and growth, using practical sales frameworks designed to diagnose, align, and execute with clarity.
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The Real Reasons Sales Teams Struggle

These are the silent killers of sales performance and why we built these frameworks to fix them.

These Are the 5 Sales Mistakes Our Frameworks Fix

MESSAGING & POSITIONING

No clear messaging. Teams can’t explain why they’re different.

TARGETING 

Vague ICP. Reps target everyone, which means they hit no one.

UNPREDICTABLE PIPELINE

Unstructured lead gen. Unqualified leads pollute your pipeline.

LOW CONVERSION

Weak discovery. Pain isn't surfaced, urgency never builds.

ACCOUNT GROWTH

No Upsell. No Cross-sell. No ARR growth.

The 5 Sale Frameworks That Fix What’s Broken

Each framework is built to solve one of the problems above, fast, focused, and proven across 20+ years in B2B tech sales.

CLARITY

Fixes: Messaging & Positioning

Define who you are, who you serve, and why it matters.

TEACH

Fixes: Low Conversion


Drive urgency and spark real conversations.

SCORE

Fixes: Unfocused Strategy

Align resources with opportunity and end-goals.

PROBLEM

Fixes: Bad Qualification

Qualify with depth, not guesswork.

VALUE

Fixes: Account Growth

Expand accounts by aligning with real outcomes.

Built in the Field. Proven in Practice.

Every framework you’ve seen was forged in real deals, tested with real teams, and fine-tuned over 20+ years in B2B tech sales.

Cut no-decision deals by 40%

for a B2B software team

PROBLEM Framework

Helped a founder reposition.  Doubled conversion in 3 months

CLARITY & SCORE

Overhauled discovery to cut cycle time by 28%

TEACH & PROBLEM

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