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Proven Over 20+ Years in B2B Tech Sales

What Is The SCORE Sales Framework?

Turn Strategy Into Sales

Align resources with opportunity and end-goals.

Because guesswork isn’t a strategy.

The Real Problem Behind Sales Strategy That Doesn’t Work

You’ve got activity, but no traction.
Your team’s chasing every lead, every market, every deal.
Nobody’s aligned on where you’re going, or how you’ll win.

How we realign strategy to drive results.

What SCORE Includes
Go-to-market alignment workshop
ICP segmentation & focus matrix
Sales funnel diagnostic
Target-setting based on revenue goals
Account prioritisation by opportunity value

The 5 Elements of SCORE

S

Strategy & Segmentation. What markets and buyers should we actually pursue?

If you try to sell to everyone, you’ll resonate with no one.

C

Conversion Focus. Where are deals falling apart in the funnel?

What gets measured gets fixed.

O

Opportunity Mapping. Where is the revenue actually hiding?

Focus on accounts and actions that deliver returns.

R

Resources & Roles. Who’s doing what, and where are the gaps?

Your team isn’t underperforming, they’re misaligned.

E

End Goals. What are we building toward, and what does success look like?

Vague goals breed vague execution.

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