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The Revenue Engine: Proven Over 20+ Years in B2B Tech Sales
Discover What is Sales Enablement with the VALUE Framework
Grow Your Accounts With The Revenue Engine
The Revenue Engine Framework to expand accounts, drive retention, and stay essential long after the first deal.
The Real Problem Behind Churn, Plateaued Accounts & Forgotten Customers
You won the logo and then went quiet.
Your team’s reactive, not strategic.
Expansion feels accidental, not designed.
How we turn your customers into long-term revenue engines.
The VALUE Sales Framework redefines what is sales enablement by providing B2B sales teams with tools to drive account retention and growth. From account mapping to strategic integration of Sales and CS teams, VALUE is designed to address churn and plateaued accounts. It emphasises visibility into customer goals, logical expansion strategies, and optimal upsell timing. This proven framework ensures your team remains essential to your clients. Learn more about what is sales enablement and let VALUE transform your approach to client success.
What VALUE Includes
Account mapping templates
Executive alignment scorecards
Expansion trigger playbook
Goal tracking framework
Sales + CS integration workflows
The 5 Elements of VALUE
V
Visibility into Goals. Do you actually know what your customer is trying to achieve?
If you’re not tied to outcomes, you’re replaceable.
A
Activity Mapped to Outcomes. Are your actions driving the result they care about?
If the value isn’t visible, they’ll assume it isn’t there.
L
Logic for Expansion. What’s the reason to grow the account now?
Expansion without logic feels like pressure, not partnership.
U
Upsell Timing. When’s the right moment to make the ask?
Mistime it, and you burn trust.
E
Enablement Across the Org. Are you visible beyond your champion?
Single-threaded = vulnerable. Multithreaded = sticky.
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