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Proven Over 20+ Years in B2B Tech Sales

What Is The VALUE Sales Framework?

Grow Your Accounts

Expand accounts, drive retention, and stay essential long after the first deal.

Because winning the deal is only the start.

The Real Problem Behind Churn, Plateaued Accounts & Forgotten Customers

You won the logo and then went quiet.
Your team’s reactive, not strategic.
Expansion feels accidental, not designed.

How we turn your customers into long-term revenue engines.

What VALUE Includes
Account mapping templates
Executive alignment scorecards
Expansion trigger playbook
Goal tracking framework
Sales + CS integration workflows

The 5 Elements of VALUE

V

Visibility into Goals. Do you actually know what your customer is trying to achieve?

If you’re not tied to outcomes, you’re replaceable.

A

Activity Mapped to Outcomes. Are your actions driving the result they care about?

If the value isn’t visible, they’ll assume it isn’t there.

L

Logic for Expansion. What’s the reason to grow the account now?

Expansion without logic feels like pressure, not partnership.

U

Upsell Timing. When’s the right moment to make the ask?

Mistime it, and you burn trust.

E

Enablement Across the Org. Are you visible beyond your champion?

Single-threaded = vulnerable. Multithreaded = sticky.

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