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The Revenue Engine: Proven Over 20+ Years in B2B Tech Sales
What Is The TEACH Sales Framework?
Structured Prospecting With The Revenue Engine
The Revenue Engine Framework to build pipeline through insight-led prospecting, not pleasantries
The Real Problem Behind Prospecting That Gets Ignored
Outreach is happening, but it’s being deleted.
Sellers are sending emails, but nobody’s replying.
Your team’s polite and well-trained… and invisible.
How we turn insight into interest. Fast.
What TEACH Includes
Persona target builder
Relevance-first message templates
Urgency builder strategy
Conversation-starting frameworks
Discovery "handoff" process
The 5 Elements of TEACH
T
Target Persona. Who are you actually trying to reach?
Spray-and-pray outreach is dead.
E
Engage with Insight. What’s the pain, trend, or stats they care about?
Show them you understand their world.
A
Accelerate Urgency. Why now? What risk are they ignoring?
If there’s no reason to act, they won’t.
C
Create Conversation. Ditch the pitch. Ask something worth replying to.
Sales starts with relevance, not a demo link.
H
Handoff to Discovery. Don’t just book meetings. Set the next conversation up to win.
A good open makes the close easier.
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