Is this a sales call?

No. It’s a 30-minute diagnostic. You’ll leave with a one-page action plan you can use even if we never work together.

UK B2B tech founders and sales leaders who see stalled mid-funnel deals, inconsistent forecasts, or slow close rates.

If you want help implementing the plan, we’ll outline options. If not, you still keep the plan and resources.

Valuation Shield | 3 Sales Flaws That Kill Your Exit Multiplier

M&A Sales Systems Authority and Creator of The Revenue Engine.

The Valuation Shield: 3 Structural Flaws That Kill Your Exit Multiplier

The Clock is Ticking. You’ve proven market fit; now you must prove predictable, auditable scale. The single biggest risk factor to your Series B or exit valuation is a sales engine built on assumptions, not systems. Download the Valuation Shield to see the three structural flaws that force investors to discount your equity.

Audit Your Sales Engine Before Your Investors Do.

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Authored by Matt Earle, M&A Sales Systems Authority and Creator of The Revenue Engine.

The Selling Collective

M&A Sales Systems Authority and Creator of The Revenue Engine.

Audit Your Sales Engine Before Your Investors Do.

What You Will Get

A 1-page breakdown of the 3 core risks (Personnel, Process, Predictability).

The explicit terms investors use to cut your valuation multiple for each flaw.

Our framework that transforms a "Hero Rep" engine into an Auditable Asset.