Sales training is not just about improving individual skills; it’s about building a repeatable and scalable sales process. This is especially important for founders who want to create a business that can operate independently of their direct involvement.

Congratulations. You've closed your Series A, scaled past the first few million in ARR, and hired a CEO or Sales Leader to take the reins. For the first time, you feel like you've moved past "survival" and are now playing the "scale" game. But for the founder sitting in board meetings, a new, silent anxiety sets in: Is this growth repeatable?

Success in sales is not just about luck or talent. It is about cultivating the right habits that drive consistent results. Top-performing sales professionals distinguish themselves through behaviours and mindsets that set them apart from the rest. Understanding and adopting these habits can transform your sales approach and elevate your career.

B2B sales are complex. Unlike consumer sales, they often involve longer sales cycles, multiple decision-makers, and higher stakes. This complexity means that sales teams must be equipped with advanced skills and strategies to navigate the process successfully.

In the complex world of business-to-business (B2B) sales, success depends heavily on the skills and knowledge of the sales team. Effective B2B sales training is essential to equip sales professionals with the tools they need to navigate long sales cycles, complex decision-making processes, and multiple stakeholders. This article explores the essentials of B2B sales training basics, providing practical insights and actionable recommendations to help organisations build a high-

Implementing effective sales coaching requires a structured approach. Here are some practical strategies to consider: