Sales training is not just about improving individual skills; it’s about building a repeatable and scalable sales process. This is especially important for founders who want to create a business that can operate independently of their direct involvement.

Congratulations. You've closed your Series A, scaled past the first few million in ARR, and hired a CEO or Sales Leader to take the reins. For the first time, you feel like you've moved past "survival" and are now playing the "scale" game. But for the founder sitting in board meetings, a new, silent anxiety sets in: Is this growth repeatable?

Success in sales is not just about luck or talent. It is about cultivating the right habits that drive consistent results. Top-performing sales professionals distinguish themselves through behaviours and mindsets that set them apart from the rest. Understanding and adopting these habits can transform your sales approach and elevate your career.

Most founders think buyers only care about revenue and profit.

Buyers don't want a friend. They want a solution. And the only way you get to the truth, the real, painful problem, is by earning their trust. Fast.

This UK B2B Tech discovery call agenda is a simple outline you share with your prospect at the start of the call. It sets expectations, shows professionalism, and keeps the conversation focused on the buyer’s needs, so you close more deals, faster.

You wouldn’t leave a customer waiting in your office for 48 hours before acknowledging them. 48 hours of silence isn’t patience, it’s permission for your buyer to walk away! In B2B sales, response time is no longer just a metric, it’s a message. A signal. And far too often it’s the moment when the deal quietly dies.

Is Opening is the New Closing?

Why Your Sales Messaging Falls Flat — And What to Do About It

The Sales Plan: Your B2B Tech Team’s Secret Weapon (Or Its Greatest Liability)

The Sales Emergency Service

3 B2B Sales Questions That Build Trust & Close Deals

The Missing Piece in Your Sales Strategy - 10 Free Consultations for B2B Sales Teams

A Story About A B2B Sales Strategy Consultation