Implementing effective sales coaching requires a structured approach. Here are some practical strategies to consider:

"The Hero Rep Paradox" - The Lie That Costs Millions You celebrate them. They are your sales rock stars . But here is the uncomfortable truth for any B2B tech founder preparing for an exit: your reliance on these hero reps is a structural risk that is costing you millions in valuation.

Not every internal supporter is a real champion. The wrong person can stall your deal — no matter how enthusiastic they sound.

Struggling with stalled deals and low close rates? Learn why premature pitching kills conversion — and how to fix it with problem-first discovery.

A Loose ICP Is Undermining Your Pipeline Generation Strategies. Here’s How to Fix It and Build a Strong Sales Pipeline. Your ICP isn’t a description, it’s a filter. If deals keep stalling, you’re letting the wrong prospects in.

Deals don’t just stall because of competition or pricing. They die because sellers, despite their best intentions, fall victim to invisible biases that distort everything they hear. The result? Misdiagnosed problems, wasted pipelines, and buyers who quietly walk away.

Referral-Driven Sales? It Be Witchcraft! The Limits of Referral Based Sales

The Slide Deck That Killed the Deal. Why Sales Pitches Fail.

The Discovery Call That Didn't Discover a Thing

Why UK SMEs Struggle with Sales – And How to Fix It

Why IT Sales Teams Struggle to Close Deals (And How to Fix It)

Ever had a deal ‘disappear’ after a great conversation?

80% of Sales Teams Waste Their First Meeting – Here’s How to Fix That