Buyers do not forget because they are disinterested. They forget because their brain is overwhelmed.

Sales training is not just about improving individual skills; it’s about building a repeatable and scalable sales process. This is especially important for founders who want to create a business that can operate independently of their direct involvement.

Congratulations. You've closed your Series A, scaled past the first few million in ARR, and hired a CEO or Sales Leader to take the reins. For the first time, you feel like you've moved past "survival" and are now playing the "scale" game. But for the founder sitting in board meetings, a new, silent anxiety sets in: Is this growth repeatable?

B2B sales are complex. Unlike consumer sales, they often involve longer sales cycles, multiple decision-makers, and higher stakes. This complexity means that sales teams must be equipped with advanced skills and strategies to navigate the process successfully.

In the complex world of business-to-business (B2B) sales, success depends heavily on the skills and knowledge of the sales team. Effective B2B sales training is essential to equip sales professionals with the tools they need to navigate long sales cycles, complex decision-making processes, and multiple stakeholders. This article explores the essentials of B2B sales training basics, providing practical insights and actionable recommendations to help organisations build a high-

The Compliment That Hides a Curse Every founder is brilliant. Your technical expertise built a fantastic product and got you your first £3M–£10M in ARR through relentless effort, networking, and expert knowledge. That is the compliment. The curse? Your personal brilliance has created a single, catastrophic point of failure: Founder Sales Dependency.

Implementing effective sales coaching requires a structured approach. Here are some practical strategies to consider: