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The Revenue Engine Fixes What’s Broken. Proven Over 20+ Years in B2B Tech Sales.
Sales Strategy Blog
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The "False Positive" Crisis
Discover why poor sales discovery is the leading indicator of SaaS churn and how "False Positives" destroy your Net Revenue Retention (NRR)
Dec 16, 20251 min read
The B2B Sales Discovery Gap: The Economics of Indecision
New data reveals 40-60% of B2B deals end in "No Decision." Learn how to fix your sales discovery process and defeat status quo bias.
Dec 16, 20252 min read
Why Buyers Forget Most Of Your Pitch - The Science of Sales
Buyers do not forget because they are disinterested. They forget because their brain is overwhelmed.
Dec 1, 20253 min read
Boost Your Business with Effective B2B Sales Training
Sales training is not just about improving individual skills; it’s about building a repeatable and scalable sales process. This is especially important for founders who want to create a business that can operate independently of their direct involvement.
Nov 24, 20254 min read
Boost Your B2B Sales with The Selling Collective
B2B sales differ significantly from business-to-consumer (B2C) sales. The sales cycle is often longer, the decision-making process involves multiple stakeholders, and the value of each sale tends to be higher. To succeed, you need to focus on building trust and demonstrating how your solution solves specific business problems.
Nov 17, 20254 min read
The Silent Killer of Your Series B: Why Auditable Sales Process, Not Just Revenue, is Your Biggest De-Risking Asset
Congratulations. You've closed your Series A, scaled past the first few million in ARR, and hired a CEO or Sales Leader to take the reins.
For the first time, you feel like you've moved past "survival" and are now playing the "scale" game.
But for the founder sitting in board meetings, a new, silent anxiety sets in: Is this growth repeatable?
Nov 14, 20253 min read
Boost Your B2B Sales with Expert Training
B2B sales are complex. Unlike consumer sales, they often involve longer sales cycles, multiple decision-makers, and higher stakes. This complexity means that sales teams must be equipped with advanced skills and strategies to navigate the process successfully.
Nov 14, 20254 min read
Understanding B2B Sales Training Essentials
In the complex world of business-to-business (B2B) sales, success depends heavily on the skills and knowledge of the sales team. Effective B2B sales training is essential to equip sales professionals with the tools they need to navigate long sales cycles, complex decision-making processes, and multiple stakeholders. This article explores the essentials of B2B sales training basics, providing practical insights and actionable recommendations to help organisations build a high-
Oct 27, 20254 min read
The Founder’s Trap: Why Your Personal Sales Success Kills Your Company’s M&A Valuation
The Compliment That Hides a Curse
Every founder is brilliant. Your technical expertise built a fantastic product and got you your first £3M–£10M in ARR through relentless effort, networking, and expert knowledge. That is the compliment.
The curse? Your personal brilliance has created a single, catastrophic point of failure: Founder Sales Dependency.
Oct 22, 20253 min read
Mastering the Art of Effective Sales Coaching
Implementing effective sales coaching requires a structured approach. Here are some practical strategies to consider:
Oct 15, 20254 min read
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