Your Complete Guide to the B2B Sales Cycle

Referral-Driven Sales? It Be Witchcraft!

The Limits of Referral Based Sales

Depending on your network isn’t a strategy. It’s a stalling tactic.

If your growth plan is “lets find more referrals” then I have bad news for you. You don’t have a growth plan. There are limits of referral based sales.

You're relying on "hopium"

Referrals are great and valuable. They’re warm, they tend to close quicker and they give us confidence that our offering has value.

But they’re also:

• Unpredictable - how do you forecast for referrals? How can you plan the growth of your business?

• Unscalable - why was a referral made? Why was it successful? How can we scale that. You can't!

  
  

If your only pipeline is the people you already know in your network, then you have a built in ceiling for your business. What happens when your network is exhausted?

It’s why so many founders and technical leaders get stuck: just enough business to stay busy and keep the lights on BUT not enough to grow.

If you want to break that cycle, you need:

• A strategy that targets a new audience

• A value proposition that solves a real problem

• A way to track, test, measure and improve

Otherwise you are just playing the odds. And last I checked, that’s not a sustainable GTM plan. Referral-Driven Sales? It Be Witchcraft!