95% of sales reps revert to their usual routines after SKOs. Your Expensive Sales Training Is Being Ignored.

Updated: Aug 20

Your Expensive Sales Training Is Being Ignored.

Did you know! Your Expensive Sales Training Is Being Ignored.

‼️ 95% of sales reps revert to their usual routines after SKOs. ‼️

That’s the brutal truth. You spend weeks (or months) planning the perfect Sales Kick-Off…

🎤 Inspiring keynote speakers

📊 Powerful new sales strategies

🚀 Bold targets for the year ahead

Then reality hits. A few weeks later, enthusiasm fades, and most reps go back to their old ways.

So, was the SKO a waste of time? No—but it needs constant reinforcement.

🔹 Pre-SKO: Set clear behavioural objectives—not just revenue goals.

🔹 During SKO: Make learning interactive, not just passive listening.

🔹 Post-SKO: Reinforce key themes through coaching, peer accountability, and ongoing development.

A great SKO isn’t just about the event—it’s about what happens after it.

Sales leaders, how do you ensure your SKO lessons stick? Let’s share best practices 👇