Success in sales is not just about luck or talent. It is about cultivating the right habits that drive consistent results. Top-performing sales professionals distinguish themselves through behaviours and mindsets that set them apart from the rest. Understanding and adopting these habits can transform your sales approach and elevate your career.

Buyers don't want a friend. They want a solution. And the only way you get to the truth, the real, painful problem, is by earning their trust. Fast.

Too many sales teams invest in CRMs, pitch decks, and automation, yet skip the one thing that changes everything: how you frame the conversation.

Not every internal supporter is a real champion. The wrong person can stall your deal — no matter how enthusiastic they sound.

Your CRM shows you numbers. But it doesn’t show you why you’re missing your target.

Most deals don't die with a “no.” Most just vanish into thin air. You thought you had a champion. They helped you understand and navigate the business. The demo went well. Their problem was clear. But then momentum faded, emails went unanswered, and the deal slipped into silence.

Most B2B sales teams are using outdated, oversimplified qualification frameworks that miss what actually matters.

Ten years ago, I lost the same deal. Twice. Just think about that for a minute. How many seasoned sales leaders can say they lost the same deal twice?

Buyers are already making informed decisions before you or your sellers even engage with them. This means trust, credibility, and relevance must be built through your outreach and "informing" activity. However, AI generated content will kill that trust and credibility instantly. Your B2B sales content screams AI and your buyers know it.

The Cost of Poor Sales Execution

The Hidden Cost of Closing: Why Sales and Mental Health Must Be in the Same Conversation

Ever had a deal ‘disappear’ after a great conversation?