Buyers do not forget because they are disinterested. They forget because their brain is overwhelmed.

B2B sales are complex. Unlike consumer sales, they often involve longer sales cycles, multiple decision-makers, and higher stakes. This complexity means that sales teams must be equipped with advanced skills and strategies to navigate the process successfully.

Buyers don't want a friend. They want a solution. And the only way you get to the truth, the real, painful problem, is by earning their trust. Fast.

Too many sales teams invest in CRMs, pitch decks, and automation, yet skip the one thing that changes everything: how you frame the conversation.

If your pipeline is full but your revenue isn’t, here’s why your current strategy might be broken and what to do instead.

Not every internal supporter is a real champion. The wrong person can stall your deal — no matter how enthusiastic they sound.

Buyers are already making informed decisions before you or your sellers even engage with them. This means trust, credibility, and relevance must be built through your outreach and "informing" activity. However, AI generated content will kill that trust and credibility instantly. Your B2B sales content screams AI and your buyers know it.

The Hidden Cost of Closing: Why Sales and Mental Health Must Be in the Same Conversation

Why UK SMEs Struggle with Sales – And How to Fix It

Ever had a deal ‘disappear’ after a great conversation?