My Latest Blog Posts

Most B2B sales teams are using outdated, oversimplified qualification frameworks that miss what actually matters.

Buyers are already making informed decisions before you or your sellers even engage with them. This means trust, credibility, and relevance must be built through your outreach and "informing" activity. However, AI generated content will kill that trust and credibility instantly. Your B2B sales content screams AI and your buyers know it.

Does your sales organisation pride itself on being "customer centric"? Do senior leaders within your business proudly proclaim that they put the customer front and centre of everything they do? Scratch the surface of their sales approach, process, and culture, and the truth reveals itself. Learn a new way with the Selling Collectives Sales Manifesto

The Hidden Cost of Closing: Why Sales and Mental Health Must Be in the Same Conversation

Ever had a deal ‘disappear’ after a great conversation?