Effective Sales Coaching: Strategies to Transform Your Team

Did You Know Your Sales Messaging is All Wrong?

Did You Know Your Sales Messaging is All Wrong?

Did You Know Your Sales Messaging is All Wrong? Most sales messaging is polished. Professional. Sanitised. And completely forgettable.

Here’s the problem: when messaging goes through 3 layers of review and sounds like it could’ve been written by a committee, it loses all psychological impact.

Buyers don’t respond to what you say. They respond to how it feels.

95% of purchasing decisions are subconscious — driven by emotion, not logic.

(Source: Harvard professor Gerald Zaltman)

A common issue I see all the time? Sales people pitching features while the buyer is stuck worrying about risk. Or they talk about efficiency when the buyer is really concerned about delivery times.

We need to coach teams to connect with the emotional state of the buyer, not just their functional needs.

This means:

• Asking deeper questions.

  
  

• Using real-world language.

  
  

• Addressing fear, frustration, and risk — not just outcomes.

When your messaging is emotionally aligned with the buyer’s world, you cut through the noise and create momentum.

And if you want it to stick? Tell a story.

According to Stanford research, stories are 22 times more memorable than facts alone.

Because while facts inform, stories persuade.

If you want buyers to remember you — and trust you — give them something to feel, not just something to read.

Why Your Sales Messaging Falls Flat — And What to Do About It -

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