A Story About A B2B Sales Strategy Consultation. No Sales Process Means No Predictable Revenue.
- Matthew Earle
- Jan 28
- 2 min read
Updated: May 17

No Sales Process Means No Predictable Revenue.
No Sales Process Means No Predictable Revenue. I’m offering 🔥 10 FREE 🔥 sales consultations like the one below 👇👇👇👇
I recently had a B2B sales strategy consultation with a business owner who was facing some serious sales challenges:
No defined sales process.
Unclear on who their ideal targets were—or should be.
Few leads coming in.
A sales approach focused on their service, not the problem it solves.
And worst of all—no new business for months.
In just a one-hour strategy session, we turned things around.
I put together a tailored report with actionable recommendations, including:
Crafting a compelling message based on real world examples - i.e. the huge risks to the buyer of not having a solution in place.
Defining a clear process to identify and target the right prospects.
Building an outreach strategy using my "3 Levels of Personalisation" framework.
Providing example messaging that resonates with their audience.
Creating a cadence plan for follow-ups (because, as we know, it takes an average of 8 touch-points to engage a prospect).
Establishing a system to measure and track success.
They were blown away by the clarity and simplicity of this approach and are excited to start executing the plan.
This is just one example of how a problem-centred, structured approach can turn sales challenges into opportunities.
Don’t let your sales challenges hold you back. Let’s work together to turn them into opportunities!
If you're ready to solve your sales problems, comment “Let’s Go” or message me directly to book your session.
Ready to Transform Your Sales Strategy?
If you’re serious about improving your team’s performance, The Selling Collective can help. Our problem-centred sales training equips B2B teams to build trust, generate pipeline, and close more deals.
Explore our free course, The Art of Problem-Centred Selling: Unlocking Sales Success, or book your free sales audit to identify the gaps holding back your sales team — and the fastest ways to fix them in your sales process.
Connect: LinkedIn – The Selling Collective
Stop wasting your first meetings. Start solving. Build Problem Focused Pipeline Generation Strategies.
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